As you might already know, Happi Papi runs a free App Evaluation Program for Schools with almost 3000 teachers from all over the world participating. Normally, we use the program to let educators test our own and our partners’ iPad apps for free and provide us with valuable feedback on how to improve the apps. [...]Read the post >>
Happi Papi welcomes you to follow our endeavors as we embark on a journey to change the preschool app scene for the better. Kids deserve apps free of ads, links and cleverly disguised in-app purchases. The question from a developer standpoint is; Can apps like that be developed in a profitable way or is taking the moral high ground always a loosing business battle?
As you all know, standing out from the crowded app scene is extremely hard and absolutely necessary for an app developer. Over the last few months we at Happi Papi have found ourselves letting what might get better media attention rule our decisions to a higher extent. Whether it be the type of apps to [...]Read the post >>
A short while ago we decided to see if we could do more for education in hopes that it would extend the iPad’s reach in schools even further and in the longer run give us a broader platform for selling our apps. As we have written about here on our blog before, we have already [...]Read the post >>
There’s no such thing as a free lunch! You have all heard the expression. However, in the case of Happi Papi’s newly launched free “App Evaluation Program for Schools” we beg to differ. This is actually a free lunch with no strings attached – for teacher anyway. How Does It Work? Educators (doesn’t have [...]Read the post >>
It’s not always easy to admit it but we have painted ourselves into a corner. Actually, two corners to be more exact. Let me explain. When we launched Happi Papi almost a year ago we made two pledges: Our games were always going to be easy enough to understand for children to be able to [...]Read the post >>
Several months ago we released a version of our first game, Happi Reads, for Android Market. This was more of an experiment than something we actually thought would make us any money. At the end of September we released Happi Reads also on the Amazon App Store. Again with no expectation it would sell much [...]Read the post >>
When I woke up on October 20 I found an email from my partner in Sweden with the subject heading: Yeees!! Naturally it peaked my curiosity a little extra. The email, as it turned out, had no text – just a picture. The picture was a screen dump of Apple USA’s New & Noteworthy section [...]Read the post >>
When an app developer launches a new app he needs to get the word out in order for sales to take off. An app won’t sell itself in the presence (read clutter) of 500K+ other apps. If your company is called Rovio, Tapulous or EA it is not much of a problem to let people [...]Read the post >>
After successfully implementing our “Many a Mickle…” strategy by releasing our first game “Happi Reads” in six different languages and markets, we were getting ready for the last two of our committed languages, German and Spanish. Judge by our surprise when our German app “Happi liest” was rejected. It had been in “Waiting for Review” [...]Read the post >>
About a month after its release our first game “Lära läsa HD” had made it to the top of its App Store category (Educational Games). We were, of course, very proud and started to envision world dominance. After another month had passed with us still topping our category in Sweden and almost doing the same [...]Read the post >>
We started by making an iPad app. Most developers probably start with either an iPhone app or a universal app. Starting with an iPhone app makes the most sense since that device has a larger user base. Nevertheless, we had the iPad in mind when we designed our first game so for us it was [...]Read the post >>
When you develop for the App Store as a company, your company name will be listed as the developer. This is both logical and, in most cases, appropriate as well. In our case it was not! We were already owners of a few companies and did not want the added administration and cost of another. [...]Read the post >>
This is the first in a (hopefully) long series of blog posts about the trials and tribulations of a small, newly created app development initiative. We will write our posts in a chronological order describing strategies, thoughts, insights, pitfalls, lessons learned etc in an honest and unbiased way. Feel free to come along for the [...]Read the post >>
- Many a Little Makes a Mickle
- Choose Your App Store Name Wisely – It Cannot Be Changed!
- Selling iPad apps – very different from selling iPhone apps
- Happi Papi is Born
- A Strategy Misunderstood
- Review Buyer Beware!
- So We Were Featured by Apple – Now What?
- Our App Sales Say Kindle Fire is Outselling the iPad
- For Parents – Combining Information and Marketing
- Free Apps for Teachers
- It’s Not Always Easy Being an App Marketeer
- What About a BOGO Campaign He Said…