Sunday 20th March 2016
How do you compete with greatness? Ask your customers!
When an app customer can buy a learning app for under two bucks that is both stylish and has great learning content, what more is there to offer?
This was the question we asked ourselves a little over a year ago when we were planning our next Happi Papi app. To be honest, at first we weren't able to come up with a good answer. Then we did what we should have done from the start – we asked our customers!
The emerging picture turned out to be a little more nuanced than what we had thought. Yes, there were a lot of stylish learning apps on the App Store and yes a lot of them had great learning content. However, as great as that content was, most of the time it was not a great fit with what was taught in the classroom.
In essence, learning app customers, despite the plethora of choices out there, most of the time had to settle for a great looking and working app OR an app with learning content that matched what a student really needed to work on.
So instead of trying to compete with awesome looking apps with great learning content in a saturated market we had now stumbled upon an unfulfilled niche. What if we could offer stylish and clever apps but with learning content that was a 100% fit with students' needs?
We already knew that our apps were well liked by customers and platform owners alike after 20+ features from Apple and several hundred thousands of paid downloads. All we had to do now was to come up with a way to tailor the learning content in the apps to every student out there…
Our answer – Happi Create! Stay tuned for our next post where we will explain exactly what Happi Create is.
Be one of the first to experience the power of our new platform. Pre-register now and get free access to the entire site at launch.